The best wordmarks imbue a legible word with distinctive font characteristics, plus they can use a special typographic treatment. Wordmark is a company name set in a stylized typeface. Logotypes are just uniquely styled text logos that spell out the company or brand name in a characteristic typeface. WordmarksĪ wordmark is a freestanding word or words. Identity Guidelines may include vertical and/or horizontal logo lockups that allows choices based on application need (logo lockups). Some identity programs accommodate split signatures that allow the mark and the logotype to be separated, others don’t. That lockup, it what we call a signature.Ī signature is the structured relationship between a symbol, a wordmark, and a tagline. Sometimes we see a mark alone and other times with the company’s name, and even with a tagline locked up together. Word mark (aka logotype) is a freestanding acronym, company name, or product name that has been designed to convey a brand attribute or positioning.Ī unique design using one or more letterforms that act as a mnemonic device for a company nameĪ mark in which the company name is inextricably connected to a pictorial elementĪn immediately recognizable literal image that has been simplified and stylizedĪ symbol that conveys a big idea, and often embodies strategic ambiguityīefore I describe each one of them in more detail, let’s make this clear: What is a signature? In this article, I will explain the difference between logo designs on the example of some of the famous brands.īefore you decide on pursuing a particular type of logo design, check the pros and cons of each and when is best to use them. Which type of logo is best for a particular company?Įach type of logo design has its advantages and disadvantages. They’re all a combination of typography and images, and each type of logo gives your brand a different look & feel.Īnd since your logo is the first thing your audience will see – you want to get it right. There are many different types of logos – a logo might be just a name set in a chosen typeface or a mark or both.Ī logo can take form of almost infinite variety of shapes and personalities – from literal through symbolic, from word-driven to image-driven.
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